AddOn Network urgently needed a website makeover. Despite being a global tech leader, its outdated website failed to convey its cutting-edge status. Working under tight time constraints and limited stakeholder appetite for extensive exploration, I focused on modernizing the company's image and positioning it as a global leader.
To achieve this, I initiated a complete overhaul of the corporate branding, with a keen emphasis on enhancing user experience (UX). This involved creating new UI elements like icons, banners, infographics, and illustrations. The navigation menu underwent a comprehensive revamp, with a strong focus on showcasing the product line effectively. We dedicated significant effort to refine product filtration and specification tabs, ensuring seamless navigation for users, thus improving the site's effectiveness as an e-commerce platform.
The results were impressive: the website experienced reduced bounce rates and a remarkable 165% increase in conversion rate optimization (CRO) year-over-year. Lead generation surged by 60%, and organic traffic increased by 20%.
Corporate overview video
As part of the corporate rebranding initiative, we developed a video to introduce the company to the public and clients. We curated the key information to spotlight, crafted the visual outline, storyboarded, and directed the video.
Upon completion, the video became a cornerstone asset, prominently featured on the new website and incorporated into client proposals. Additionally, we repurposed segments for various social media platforms, trade shows, and events.
This video played a pivotal role in achieving the rebrand's objective of positioning the company as a global industry leader.
Home page
Company Overview
Product page
Blog page
Support menu
Solutions page
Want to see more?
Check out the new social media designs made for AddOn Networks or the brochures and magazine ads.
